Fluorescent pigment is a type of color material that absorbs light and re emits it at a different wavelength making the color appear brighter and more vivid than normal pigments. It is commonly used to create high visibility and eye catching effects in products such as paints plastics inks textiles safety signs and decorative coatings. Fluorescent pigments perform best under ultraviolet or blue light and are valued for their strong brightness clarity and attention grabbing appearance.